Business in Zimbabwe: Where there is a problem there is an opportunity!

In a branding workshop run by Thembie Khumalo I attended, she said something that changed the way I do business strategy and planning. People do not care about your business- be the solution they are looking for…in branding 70% of your time is spent in thinking. To be the solution, you need to understand the problem, how it is currently being solved and how you can be the desired solution to the target market. Public health, poverty, food insecurity and climate change are cross cutting issues in developing counties that the international development community has worked for decades to solve … Continue reading Business in Zimbabwe: Where there is a problem there is an opportunity!